The old adage Winners never quit and quitters never win is wrong. Seth’s big point he hammers home page after page is Stop doing the stuff you’re just okay at. The grunt work is the dip – the stuff that not everybody is willing to do but those that stick to it and push through it and – as Seth recommends – lean into it come out the other side with more of everything. The crosses to bear and bears to cross and burning that bridge when you get to it. I also call it doing your ‘due diligence.’ Dotting the I’s crossing the T’s. This is the grunt work of acting." Every profession has grunt work. "You guys! This is the simple part that others don’t do. Our acting teacher, the crazier one that enjoyed emotional abuse in a classroom setting, would rail at us if we didn’t have our lines memorized. That’s it: the alternate title for this book should be The Slog.Ĭontrary to the Seth’s enthusiasm for Seinfeld this has nothing to do with double-dipping. Now what the hell do I do?!ĭo you quit and risk being accused of doing a ‘cut and run’? Do you stick it out now matter how painful the cost of quitting and how difficult the uphill slog? I think the best way to describe the Dip is you find yourself asking: Thank God that bullshit’s over. If you’re Jack Welch you drop all business units that are #4 in their segment and focus on what is working. You, um, write a book and am at times terrified of the big fat question What’s Next. You have an early kapow! and then have to figure out how to sustain the results. Getting your 2 top abs visible and then wanting to go for the whole six pack. It is the escape velocity to superstardom. The Dip is what happens after the big success. You could tell who was at the talk because they were Seth fans (relaxed casual, color) versus the usual Chicago Chamber gang (navy suits as far as the eye can see). But seeing Seth’s presentation on his latest book, The Dip, and the related concepts of the book has me convinced. I’d always heard much about Seth’s recommendation for doing slide presentations with images only and wasn’t sure exactly what that would really look like. I had the great fortune to go to Seth Godin’s book kick off party for his new book The Dip at the Chicago Chamber of Commerce last week.
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